At Varana we believe in the simple pleasure that fine quality can bring. Our aim is to create beautifully made products using the finest natural fabrics – hand crafted to last a lifetime.
Today’s world of fashion is, for the most part, predicated on glamour, newness, constant change and instant gratification. At Varana, we reject the idea of fashion cycles that render products irrelevant every year. Instead, our aim is to create beautifully made clothes that are made to last for years to come.
Our collections emphasise artisanal techniques of hand-weaving, tailoring and embroidery, that result in exceptional fabrics. We focus on clean lines, beautiful cuts and timeless designs that can be worn season after season. Our products exist for those who have discerning and refined taste, and who wish to make mindful choices with regard to how and what they buy.